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Hello everyone, my name is John Wall and this is where I write about Marketing and whatever else I find interesting (your mileage may vary). I also have a weekly podcast called The M Show which is great for your commute to work (or even if you don't commute). You can also listen to Marketing Over Coffee, a podcast I do with Christopher Penn. BTW, I don't look this good, I have a great photographer. I can be reached at: john at themshow dot com

More about my adventures in blogging here. Check LinkedIn for my professional background.

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Web 3.0

I mentioned yesterday that I had a chance to speak with Mike Kowalchik of Grazr and that started me thinking about the changing face of the web. This goes right along with a post of Steve Rubel’s regarding Yahoo no longer putting feeds on major pages. RSS is a way to get through content faster - it removes some of the friction in an already nearly frictionless environment.

The only problem is that we are now drowning in information - the web is being crushed under its own weight. A tool like Grazr allows readers to skip unchanged page views that would normally bear advertising messages. Once you are hooked on RSS feeds your surfing time decreases. This is a disruptive force.

I’m beginning to think that the missing link is an RSS killer app. With a program that folks on the far side of the chasm would adopt (something beyond a propellor-head newsreader), a program that makes RSS completely seamless, we will see something completely new. While Grazr may look like a widget on the surface, I think it may be the first look at something completely different.

Posted: November 30th, 2006 under Brain Buster, Geek Stuff.
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Comments: 5

Comments

Comment from Michael Auzenne
Time: December 1, 2006, 2:50 am

Awesome, John! Ronin Marketeer is now my first stop for Marketing insight.

best regards,
Mike

Comment from John Wall
Time: December 1, 2006, 7:19 am

Thanks Mike! How goes the battle? I just listened to the “How to join a conversation cast yesterday, great stuff as usual.

Comment from Christopher Penn, Financial Aid Podcast
Time: December 1, 2006, 2:16 pm

My guess is that Yahoo’s RSS elimination has a lot more to do with lost advertising revenue and scraped content than anything else. Ah well - if they’re no longer publishing, then the technically adept will switch to someone who does.

Comment from Michael Auzenne
Time: December 3, 2006, 10:51 pm

Thanks, John. The battle, as always, rages on! Still enjoying life as a “professional” (read “starving”) podcaster. But I’m learning you don’t need to eat much to have a GREAT time. ;-)

Keep up the great work!

Mike

Pingback from Ronin Marketeer » You can’t handle the long tail
Time: December 7, 2006, 8:00 am

[…] I’m also working an an addendum to my Web 3.0 post which will show why the browser will die, more on that tomorrow. […]

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