With the holiday next week I was setting up my calendar for the week after that and found that the next WebInno meeting is coming up that Monday, July 9th. If you want to see what’s going on at the cutting edge of internet technology in Boston these meetups are required viewing. Just sign up […]

This has been my past two weeks. I’ve got three webinars going this week so no matter what I do it involves pulling a list of some kind. My eyes are getting tired looking at columns of data.
Time for a haiku!
making many lists
the marketeer’s noble deed
victory in sight
One bright spot, I stumbled upon a long […]

So I’m still considering what the biggest news of the year is on the Marketing front (specifically, tactics). Boldly claiming the death of SEO, I have to admit it’s more of a “SEO is Dead, Long Live SEO”. The game is changing from cheap tricks over to master copywriting and this requires a different set […]

I drive on Boston’s Route 128 (known as “The Yankee Division Highway” to a select few, or “The Yank” to the most townie insiders) for about 10 miles each way to work daily. It’s about as hardcore as highway driving gets. The speed limit is 55 but 70 is more like the reality. Having driven […]

I’m trying to do a “Year in Review” and I’m thinking about what has had the most impact in the past 12 months. We’re talking about things that will change your front line marketing tactics. Here’s my rough list:

Email is not dying
Print is dying
Google AdWords Price Explosion
Blogging
Every organization is a publishing organization (a la, David […]

So I have this AOL email address that I’ve had since 1996. Since about 2000 I had an AOL Visa card so I didn’t have to pay any monthly fees, and now in the past year it’s gone free.
As a side note, I have to give Chase acknowledgment for great customer service. I had cashed […]

The return to normal life (before the 4th) continues with the latest Marketing Over Coffee. Have you checked out the best Marketing Podcast yet?

Regardless of your politics you might be interested to take a look at how they are handling the news at The Des Moines Register. They are doing original work and they have the comments open to the public. I think that this type of hybrid blog/news is the future of the newspaper. I’ve always said […]

Being an enthralled spectator is a fascinating thing - It bears no resemblance to the fear of the performer or speaker. I truly enjoyed this clip, courtesy of Seth Godin’s blog for his new book, The Dip (which has made my summer reading list, one of these days I’ll pick up a copy…).

http://www.youtube.com/watch?v=1k08yxu57NA

Ok, the trade show wars are over, I’m finally getting back to normal. After missing both an M Show and Marketing Over Coffee I feel like I’ve just broken out of the Phantom Zone.
The first step back is today’s M Show… Check it out.