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Hello everyone, my name is John Wall and this is where I write about Marketing and whatever else I find interesting (your mileage may vary). I also have a weekly podcast called The M Show which is great for your commute to work (or even if you don't commute). You can also listen to Marketing Over Coffee, a podcast I do with Christopher Penn. BTW, I don't look this good, I have a great photographer. I can be reached at: john at themshow dot com

More about my adventures in blogging here. Check LinkedIn for my professional background.

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Archive

Archive for April, 2008

The Next Writing Project

I’ve started a new project and as a result I can see that this blog will suffer. Hopefully you’ve been entertained thus far, and the good news is the next project has much more structure and won’t just be the ramblings off the top of my head.
As the quarter kicks off we’ve covered the new […]

Back to Normal

The WU alternative has been found and the Secret Project is back underway. Have a good weekend and enjoy the warmer weather. Next week is the Sales Kickoff, but this quarter it’s only one day and I’m not able to make the dinner out so it may actually be a quarter start without a lot […]

Pushed too Far

I have been reminded to control my temper better while posting. I’m considering that suggestion and apologizing for nothing.

Fuck You Western Union

Western Union sucks.
I’m trying to send $150. Western Union needs more information than it took me to get a mortgage. Not only do I have to enter every peice of information that I needed to get my mortgage, I also had to take a multiple choice exam about the financing, make and model of some […]

Gaming on the Rise

Longtime readers know that gaming is a subject close to my heart, but it is relevant to any marketing discussion given the rapid growth of this market. Microsoft’s Halo 3 made anywhere from $150-170M depending on what numbers you believe. Bigger than the initial take Spiderman 3 or the final Harry Potter book. Enough for […]

The Price is Right

I really enjoy Drew Carey, we always used to have a stack of “Whose Line is It?” on the TiVo (no chance of that now because the Verizon FIOS DVR is a POS).
Here’s some weekend fun, even though I’ve seen this show all my life I only appreciate it as a product placement showcase now:

glumbert […]

Sports Marketing

Sports marketing is a interesting niche, if you are into it, the AMA Boston has an event with a completely kick-ass panel coming up. The panelists work with the Red Sox, Patriots and Bruins, as well as reps from Dunkin’ Donuts, EMC and Jordan’s Furniture (they are again offering free furniture if the Sox sweep […]

Stop. Coffee Time.

The latest Marketing Over Coffee went out yesterday, a good listen for anyone getting their email campaigns off the ground or starting their company’s first website:

Are you into CrossFit?

Today I learned about CrossFit from Peter Shankman, a fitness program built on this principle: “Develop the capacity of a novice 800-meter track athlete, gymnast, and weightlifter and you’ll be fitter than any world-class runner, gymnast, or weightlifter.”
And you’re already asking how this relates to marketing… but it does.
About 5 years ago I first started […]

Beyond CRM

Lately I’ve been thinking more outside of the box. Not because I’ve taken any consultant or analyst pills, but rather because the world just decided to kick me out of the cardboard container I’m used to.
First was a few weeks ago when I installed VMware Fusion on my wife’s Mac. The sight of windows booting […]