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Hello everyone, my name is John Wall and this is where I write about Marketing and whatever else I find interesting (your mileage may vary). I also have a weekly podcast called The M Show which is great for your commute to work (or even if you don't commute). You can also listen to Marketing Over Coffee, a podcast I do with Christopher Penn. BTW, I don't look this good, I have a great photographer. I can be reached at: john at themshow dot com

More about my adventures in blogging here. Check LinkedIn for my professional background.

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Archive

Archive for June, 2008

Social Media Roast of Scott Monty

At a recent conference I was discussing a party for Scott Monty to celebrate his new position at Ford. A flash of creativity created the first ever Social Media Roast.
You are cordially invited to attend dinner on Friday, July 11th at the luxurious Ken’s Steak House (Home of the Famous Salad Dressings), in scenic Framingham, […]

Fresh Audio

The M Show is back this week with some discussion about Grand Theft Auto being too violent and dangerous.

And I was a guest on The Beancast this week talking about Cannes, social network ownership, direct mail, and other stuff:

If you have an iPod, consider subscribing to this stuff direct through iTunes (ask me if you […]

White Hat SEO vs. Black Hat SEO

It’s not Spy vs. Spy. It’s different.
I’ve only been to one SEO Event, as it’s much easier (faster, cheaper…) to do my research online. Recently there’s been a lot of chatter about one of Danny Sullivan’s events that some felt went too far into Black Hat Territory. I found a response that said “Guess what […]

Weekend Coffee

This week’s Marketing Over Coffee is now available:

And if you haven’t checked it out before, this week’s Media Artist Secrets is also very good:

And don’t forget that you can subscribe to any cool audio programs that I find by adding the gigadial channel to your subscriptions.

A Robot Renegade Cop

It’s Friday, and my chance to score -10 to your productivity with some Vids. Scott Monty tipped me off to both of these as a fan of voice-over artists.
Robot Renegade Cop

http://www.youtube.com/watch?v=yXbFuNQwTbs

Five Guys in a Limo

http://www.youtube.com/watch?v=JQRtuxdfQHw

Have a good weekend!

One-to-One Marketing

I had an interesting example this week where the concept of One-to-One marketing crossed with some of the reading I have been doing on preferences. In one-to-one marketing the goal is that your database is so rich that every single person can get a message tailored to them specifically. I first came across this term […]

The Secret

This weekend I finished a couple of photography books I had been trying to get through, and even got to take some night shots:

The Secret was lying around and I thought I would check it out to see what all the hype was about. The first thing that struck me is that it is a […]

B2B Lead Generation

A special deal for all the Ronin Marketeers out there - get MarketingSherpa’s brand new B2B Lead Generation Handbook and save $200 off the rack rate.

Marketing Update

This week I was fortunate enough to be able to go to both the PRSA’s conference this week in New York City and MarketingProf’s event in Boston. Aside from the obvious benefit of being able to get cheese popcorn from Garrett’s (the greatest cheesecorn on earth, I challenge any to suggest better).
Some recurring themes:
Marketing as […]

Microsoft Live

Just a data point - I’m getting a lot of inbound traffic from Microsoft Live. That’s a huge surprise to me. The good news is that it’s from keywords I really like. I may give them a 7 day test to see how I like it.