An email newsletter is a challenging project, probably the most underrated from my experience. Everyone is under the impression that they are easy to do, and the reality is that it’s easy to a crummy one. An excellent and productive newsletter is a ton of work.
If you don’t have an email newsletter and you’d like […]

Ok, I’ve been getting flack for not having enough marketing stuff… so here’s some Excel Judo for you to work on.
You have a list of 8,000 contacts in excel, you need to de-dupe them (remove the duplicates). Here’s a quick way to clean up the majority of them:

Sort by email address
In the first open column […]

I’ve been reviewing stats from MarketingSherpa’s latest Email Marketing Benchmark Guide. It’s easy to get distracted by all the people in social media saying that email is dead and a thing of the past, but this survey of all the movers and shakers in the industry says otherwise. And I agree, although no longer the […]

Jason sent in a comment on a prior post discussing deliverability asking about web auto responders. This is a distinction that is important if you are not aware of your IT infrastructure - the mail that gets generated when someone fills out a form on your site may be coming from a different place than […]

My Inbox is also my To-Do list. If there’s a message that is part of an important project it stays in the box until it gets done. This can be a great productivity booster - many times if I am unsure about the importance of a project I leave it in the inbox. If I […]

I don’t know if any other industries use this phrase, but it’s very common in software to talk about “Eating Your Own Dogfood” - in other words: Using the products that you make. You’d think this is basic “support the home team” kind of thing, but it doesn’t always happen, and when the word gets […]

Unfortunately I have been fighting a cold this week so writing has been pushed to the back burner. The good news is that I now have a backlog of topics again! I did get Marketing Over Coffee out this week, which talks about email and Taguchi testing, among other things.
I also got to catch a […]

This is the best marketing I have ever seen for an email company. The only downside to this is that if you don’t know Salesforce.com you won’t get all the jokes, otherwise, brilliant!

http://www.youtube.com/watch?v=lq4m2JnCTo4

I started doing direct mail in 1997, and as hard as it is to believe, this was before email was huge. This was during my time at DCI (remember that whole tax fraud thing - see Breaking Rocks). Direct Marketing (DM) was king of all that it surveyed, and those in the know learned from […]

America is drowning in processed sugar and flour, Jason speaks the truth, notice the power of marketing in step 4.
The world’s greatest marketing podcast is going to take over your brain, resistance is futile. Lots of good stuff on email marketing
All that too much to take? Look at my soothing Flickr Photos