Nothing like the end of a quarter to consume every minute in sight. I’ve also had the nagging cough that seems to be sticking around, I’m not sure if it’s a cold or the beginning of allergy season as the ground is softening up here.
The good news is that I have another project in the […]

While talking about trade shows last week Johnny T. writes in:
Hey John -
As an events producer, I’m always curious WHY companies exhibit and sponsor. What are you trying to get out of SDWest? How do you define success - is that more of an art or science for your company? Maybe that’s a 2-part question […]

I’m starting to wireframe the architecture for a lead management system. I think I’ve got three legs to the stool - Salesforce.com, our website, and our marketing automation tool. 2008 is shaping up to be very interesting, I’m really looking forward to it.
In other random news I finally upgraded my Palm Treo 600 to a […]

Over the past 20 years ROI has been a measure of successful marketing. Many management teams want to see the ROI of each sucessful campaign. Seth Godin (sweet Red Saber post BTW) has argued for a long time that this is the “safe” path, and will ultimately lead to your destruction. If you only make […]

I don’t know if any other industries use this phrase, but it’s very common in software to talk about “Eating Your Own Dogfood” - in other words: Using the products that you make. You’d think this is basic “support the home team” kind of thing, but it doesn’t always happen, and when the word gets […]

Thanks for staying around during a slower week, I’m into a groove now where I can write at home at night, save it and post when I have access to the tubes of the internets when I get to work.
A discussion today got me thinking more about branding. There has been much written about the […]

With the holiday next week I was setting up my calendar for the week after that and found that the next WebInno meeting is coming up that Monday, July 9th. If you want to see what’s going on at the cutting edge of internet technology in Boston these meetups are required viewing. Just sign up […]

The conference is wrapping up today (at least the expo floor). As usual my feet and back are ready for a break - conferences all come down to good shoes.
We’ve been using greeters to scan badges, that has proven to be at least 20% more effective in getting names.
One interesting thing - for lead gen […]

I’m off to set up the booth. This is like the lottery in reverse - you go to the show floor and open the cases and see what’s broken or missing. Best case scenario is that everything is there and working and you breathe a sigh of relief. In a lot of ways it’s a […]

As a marketeer, I have never heard these words.
Just kidding, I get it at least twice a month. This is the age old struggle between sales and marketing, and with marketing being the creative side there are thousands of responses: “The sale begins at ‘No’, you order taking monkey”, “I give the good leads to […]