I had an inquiry come in on viral marketing today. Here are a few things that I’ve taken notice of in the past few months:
Crank dat.
26 million views. MIT Takes notice.

http://www.youtube.com/watch?v=LpocrqvP2Yg

On the other side: GhostRide
Everybody backs out due to safety concerns

http://www.youtube.com/watch?v=hJDLRCXR2ZM

Crossfit
Uses online community and video for a demanding workout program

http://www.youtube.com/watch?v=w6Eyg32W4aE

Twitter has spread with no marketing […]

I was passed a copy of an old Malcolm Gladwell article and that made me wonder if any of his stuff was online. On The M Show I’ve talked about his books The Tipping Point and Blink, which are both very interesting, but I’ve found his New Yorker articles the most fascinating.
Lo and behold, his […]

This is the best marketing I have ever seen for an email company. The only downside to this is that if you don’t know Salesforce.com you won’t get all the jokes, otherwise, brilliant!

http://www.youtube.com/watch?v=lq4m2JnCTo4

Whenever I see some brilliant marketing I’m compelled to make a note and post it here.
I was getting my car washed yesterday and before you pull around to the entry there’s a self service kiosk where you can grab a trashbag or a heavy duty paper towel. There’s also a sort of gumball machine that […]