At the Intersection of Marketing and Technology
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Live Discussion on Marketing and Sales

Live Discussion on Marketing and Sales

At noon eastern next Friday I'll be doing a live, informal session talking about marketing and sales tactics with entrepreneurs. It's through my local incubator but it's open to all MoC listeners for free. If you'd like to stop in you can register here:

Welcome! You are invited to join a meeting: Get More Customers with MFN’s Go-To-Market Resources. After registering, you will receive a confirmation email about joining the meeting.
Join MFN for a lively discussion with John Wall, marketing expert and partner at Trust Insights. John helped create MFN’s Go-To-Market Strategy Guide, designed to give founders the resources they need to grow their businesses. We’ll explore how to structure your strategy, the tactics founders most frequently use, and how to uncover your potential through customer feedback. We’ll also cover the questions every founder must answer for a successful launch, helping you test assumptions, strengthen your positioning, and avoid common pitfalls. John emphasises the importance of your strategy to guide you in your attempt to stay ahead of customers and anticipate where the market is going. While your tactics may change frequently, your guiding principles will remain your guiding star until the world changes. Bring your questions (and your lunch) to this conversational event!
Zoom

Updated LinkedIn Resource

LinkedIn has made some major changes to how its feed works. Instead of leaving it all to algorithms it's now running content through an LLM. Chris has updated his white paper on how it works (since the previous edition is now completely out of date. You can get it for free here:

The Unofficial LinkedIn Algorithm Guide (Fall 2025 Edition) - Trust Insights Marketing Analytics Consulting
The Unofficial LinkedIn Algorithm Guide (Fall 2025 Edition) Trust Insights Marketing Analytics Consulting
Trust Insights Marketing Analytics ConsultingChristopher Penn

We've got a bunch of great interviews coming out in the next few weeks! Until then I'm off to watch the season finale of Peacemaker, no spoilers please.

Thanks for listening!

JW