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Talking Sales, Equity, and Meta (FB, Instagram, Etc.)

Ok, Memorial Day is here, whether I'm ready for it or not! My grill is working so I guess that's ready enough. A few quick things before the long weekend: Marketing Over Coffee is underwritten by NetSuite by Oracle, please do them a favor and give

Use AI to Become A Better Marketer

I know, you're probably tired of reading all the AI hype. What if there was an easy way for you to learn the 6 ways to apply AI to your marketing campaigns, and the rest of your work? That's what Chris has done, he's

JW's Lever Resources - Getting Traction for Your Business

Around once a quarter I talk with companies working with our local incubator, Lever. I really enjoy getting a chance to talk with entrepreneurs about how to get started with product marketing and getting the word out. There are some legendary books that have shaped my thoughts on this, first

Holiday Survival Kit

For better or worse, business slows down, and there's lots of logistics for the festivities. Hopefully the visitors that show up are people you want to spend time with. Like everyone else I'm running around like mad, but here are a few things that might help

Live Show, Crisis Comms and Planning Guide!

Tonight at 7pm Eastern! I'm recording the show live talking to W.B. Mason V.P. of Marketing Matt Rogers about getting a billion dollar company through Covid, on board with digital, fighting with Amazon and more. Streaming live, free, on LinkedIn tonight at 7pm. Join us if

Music at Lunch Today!

If you heard last week’s episode about Turntable Live I’m opening up a room at Noon ET / 9am PT today if you want to check it out: https://turntablelive.com/dancefloor/Trust-Insights-Friday-Lunch-Happy-Hour/trust-insights-friday-lunch-happy-hour-7721 If you haven't used TurntableLive.com, TL/DR: Turntable is like a chat

Live Today: Results of AI Tool Bakeoff

Hey everyone, it's nice to see some green outside my window and finally able to turn off the heat. Some new research dropping today! Ever thought of using AI to generate transcripts or images? AI has been all the rage lately but rather than talk about chatbots I

Live! In One Hour and Friday!

It's not like I'm a bigger Saturday Night Live fan than the average American, but in my office when I say "Alexa, Live From New York!" the red light above goes on so the family knows not to storm the office. I always say

Giving Thanks

It's that time of the year here in the States. The turkey is thawing to be cooked tomorrow and I'm scrambling to get the last of my work done before spending the next couple of days with some family I haven't seen since before

Live! From Boston!

Last week I went to a live event. It's been around 3 years since the last Marketing Profs B2B Summit, and it was comforting to return. A lot of anxiety, nervousness, and trying not to be awkward as everyone returned to "normal." I learned a lot

Your Zoom Image

Hey everyone, this newsletter is getting less formal because it's easier for me to send you stuff as it happens. So while it may be less 1990's Tech Magazine slick, I'm trying to get you useful stuff faster. Tell me what you think! Chris

Are You Into Book Marketing or Music?

Hey, this is not an official Marketing Over Coffee Newsletter but since this platform makes it easy for me to keep in touch I wanted to invite you to a few things going on this week: Book Marketing (Thurs. 1pm ET) Chris and I will be doing a livestream today

Rest and Constant Change

Welcome to the second newsletter on the new platform! As part of the transition there were some email addresses that our verifier tagged as "Catch All" and these missed the last issue (sorry Mike!) The verifier didn't like these as they accept all mail, but I

Hello again, it's good to talk to you.

I'm sorry it's been a while. I took a good bit of time thinking about where the newsletter should go next. After reviewing a bunch of options, the decision was here. I'll talk more about this platform after a few months to make sure